Industry Training Initiatives
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Qeyam is a series of training programs targeting youth
Q Represents the 360 ° approach for Qeyam training programs
YAM the Arabic word meaning the sea, reflecting the depth and quality of industry trainings SCTDA offers and delivers
The 5 pillars of QEYAM represents SCTDA corporate colors
Warm Gold (Business): Ebd’a
A training program that will allow trainees to develop their understanding of startups in the tourism industry and how to launch and conduct them. Entrepreneurs and stakeholders will be trained to offer innovative and smart solutions for destinations in a more sustainable way.
Smart Blue (Education): Entrepreneurship and Innovation Management
Trainees will develop knowledge and assess business opportunities to achieve an in-depth, understanding of what typically characterizes successes and failures and understand the scientific research methods and theories relevant to the tourism industry.
Creative Purple (Arts, Heritage & Culture): Art Management
This training program that allows the trainees to translate their understanding of the Emirate of Sharjah through Art. This program (also referred to as art administration) applies business administration techniques and processes to the art world, including running the daily business operations of art institutions either private or public.
Natural Blue (East Coast): Destination Management
This training program focuses and maintains in-depth local knowledge of the destinations located on the East Coast of Sharjah.
Destination Management East Coast will evaluate strategic implications of the tourism and event industry for sustainable tourism destination development.
Radiant Orange (Adventure, Leisure, Shopping, City Breaks, Events & Festivals): Sport Management
This training program will provide a strong theoretical and practical foundation in sport leadership, athletic administration, sport ethics, sport marketing, event management, facility management, research methods, and legal aspects of sport.
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