Page 18 - SCCI Annual Report 2021 English NEW

SCTDA supports the tourism and commercial sectors in Sharjah through innovative and effective marketing locally and internationally; organizing various attractive events and activities; managing and providing its services in a way that exceeds the expectations of customers by designing, developing and implementing an integrated management system in accordance with the requirements of international standards; and raising awareness among the local, regional and international circles on the Emirate’s status as a prominent tourist and commercial destination. SCTDA is committed to utilizing existing and new channels to promote Sharjah. This includes participating in international exhibitions, conferences, and other related events. Mandates and services of the SCTDA include the following: ■ Promoting tourist and cultural destinations in Sharjah in cooperation with concerned authorities. ■ Organizing and supporting events that attract tourists and visitors. 16