Page 54 - SCCI Annual Report 2021 English NEW

The World Travel Market London introduces a variety of destinations to travel professionals in the UK. It also represents a unique opportunity for players in the global travel industry to meet, communicate, negotiate and do business. SCTDA participated in the event to introduce Sharjah as a well-known center of cultural and natural heritage. It also aimed to establish new cooperative relationships, while asserting Sharjah’s persistence on progressing safely and successfully after COVID-19. SCTDA also highlighted many new projects and tourism attractions in Sharjah, not to mention its ecotourism, beautiful beaches, museums, wildlife reserves and other diverse recreational destinations. During the event, SCTDA held a press conference to announce the cooperation between Shurooq and the world leader in hotel establishments, Lux Collective Company of Singapore, to manage two hospitality projects developed by Shurooq in the central region and east coast of Sharjah: Lux Al Jabal Resort in Khorfakkan and Lux Al Bridi Resort in Al Dhaid. 52