About Us
Our Vision
Sharjah – a leading destination for sustainable tourism, with variety of innovative alternatives that support the national economy.
Our Mission
Relentless endeavor to highlight the potential of the tourism sector in Sharjah, organize and promote tourist products and destinations, as well as enhance the visitor experience by relying on smart and flexible resources, which contributes to enhancing the role of sustainability in the future of the tourism sector in Sharjah.
Our Values
- Welcoming
- Transparency
- Quality
- Cooperation
- Flexibility
Strategic Goals
- Increasing the contribution of the tourism sector to the emirate’s economy.
- Developing an integrated system for the legislative and procedural tools to regulate the activities of the tourism sector and ways to promote it.
- Enhancing the experience of tourists and partners.
- Developing a modern and renewable digital system to promote tourism destinations, attractions and activities.
- Establishing agile institutional performance that promotes innovation and the happiness of human capital.